The alliteration is just too tempting. We will be exploring Elmwood with award-winning architectural historian, Mary Donohue, this Saturday, May 26 at 10 a.m. Perhaps you’ve noticed the trend; when there’s a Sidewalk History Walking Tour, you get a sneak peek!
Enjoy this Excerpt about Elmwood from our traveling Exhibit (it’s not easy being addicted to alliteration), West Hartford Business: Images of Suburban Development :
“Elmwood is one of the first West Hartford neighborhoods to be a self-contained community with its own school, church, post office and stores. Elmwood’s earliest businesses, such as the Goodwin Brothers Co., produced utilitarian products from the area’s rich clay soil. The arrival of the railroad in the late 19th century cemented Elmwood’s position as the place for industries to locate, providing easy access for shipping products. The area was home to many international corporations including Royal Typewriter, Heublein, and Coleco Industries.
“With factories came the need for affordable housing for employees. Elmwood Acres was built as a federally subsidized housing project of 300 units, one of three built in West Hartford during World War II to house workers and their families. Following the war, the small ranches and capes newly constructed in Elmwood were purchased by returning veterans, and many small retail plazas appeared along New Britain Avenue. In 1997, the community group West Hartford Vision organized to clean up the neighborhood that had been blighted over time by drugs, crime and vandalism. Since then, Elmwood has experienced both refurbishment and new development that have led to its revitalization.
“West Hartford was home to many long-lasting restaurants, including Maple Hill, Edelweiss, Scoler’s, La Scala and Elmwood’s Fernwood, the only one of these still in business today. The Fernwood originally opened at 1113 New Britain Ave. in 1945 and was purchased by Anthony Cacase in 1949. Long-term employees Laurie Hazelton and August Audibert took over the business after Cacase’s death in 2009 and credit the loyal clientele as the key to the restaurant’s continued success.
“In 1947, as “going to the movies” became a popular pastime, the Elm Theater offered seating in both orchestra and balcony levels. Residents flocked for decades to see the latest Hollywood hits, but eventually new megaplexes presented serious competition. At that time, the Elm Theater found a niche as a place for second-run movies. However by the 1990s, with the advent of the VCR and the popularity of movie rental stores, the theater struggled. After closing in 2002, the theater was converted into a Walgreens amid protests from residents.
“In the early 1960s, the S.S. Kresge Corporation turned some of its more poorly performing S.S. Kresge stores into “Jupiter Discount Stores.” West Hartford was home to a few Jupiter Stores, including the one on New Britain Ave. These bare-bone, deep discount stores offered a limited variety of fast-moving merchandise such as clothes, drugstore items, and housewares. By 1966 there were almost 100 Jupiter stores in operation across the country. The S.S. Kresge Corporation changed its name to Kmart in 1977.”
More insights to come this Saturday! Get your tickets while you can. Walk-ins are welcome!